Big names and bold conservation

Whitworth at Powells 8.30.2016

Over the past several weeks, The Freshwater Trust has brought you stories from its 2015 Annual Report. Each article features a major accomplishment in our continued efforts to restore and conserve freshwater. We are happy to be able to share these reports with our supporters. Here is the final story.

The Freshwater Trust is a pioneer in the new approach “Quantified Conservation.” By using data and the latest technology, we ensure every restoration action taken has a positive outcome for the environment, the community and the economy. Our President, Joe Whitworth, discusses the need for this kind of bold conservation in his book “Quantified: Redefining Conservation for the Next Economy,” which was published in 2015.

Find out more below.

Read Annual Report


On a Friday evening in September, Joe Whitworth made his way to the front of a crowded room at Powell’s Books Portland, the world’s largest independent bookstore. He took a deep breath and welcomed the more than 100 people in front of him. They were there to hear from the newly published author of “Quantified: Redefining Conservation for the Next Economy.”

Whitworth spent years working on what he calls a blueprint to fixing America’s waterways and moving conservation forward. Island Press published it in 2015, and more than a thousand copies were sold over the course of the year.

Drawing lessons from tech-savvy, high-impact organizations, he shows how we can make real gains for the environment. The no-nonsense strategy builds on the inspirational environmental work begun in the 1970s, while recognizing that the next economy will demand new solutions.

Andy Bryant, chairman of the board at Intel, Andrew Kassoy, cofounder of B Lab, and Alexandra Cousteau, National Geographic Explorer, supported the book with rave reviews. Bryant says, “A clear-eyed view for how business should think about the critical resource of water in the coming century.” “Transformative” and “True innovation in the conservation world” wrote two other reviewers on Amazon.

2015 also proved itself to be an impressive year for our freshwater Talk podcast. Meg Lowman, an arbornaut who studies tree canopies by rope and airship, talked to us about the impact of drought on California redwoods. We hosted an episode from World Water Week in Sweden. George Hawkins, general manager of DC Water and former advisor to Al Gore, explained how he’s taken an innovative approach to treating water for 1.6 million people.

Find out more about Joe’s book.


Through your support, we are able to stay up-to-date with the latest technologies that let us jump for big solutions for our waterways.

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