.3

We call Earth the “Blue Planet” for a reason: water covers most of it. But just 2.5% of all of that H20 is freshwater. Of all that freshwater, only 0.3% is surface freshwater (rivers, lakes and streams). The rest is frozen or underground. If the entire world’s water were in a gallon jug, only a tablespoon would be freshwater—and most of that tablespoon would be frozen.

All life on earth requires water for survival.  And though our biosphere has never had more or less water than it does right now—the ultimate closed loop—humans have mismanaged our way into a looming freshwater crisis.  Most aquatic health indicators continue to trend downward, with many accelerating.

The time has come to change the course of water, and this blog will help reframe, rethink, and retool how we relate to this most precious resource.